MINISO has partnered with FIFA26 to launch a multinational outdoor advertising and marketing campaign covering multiple countries. The creative car DOOH large screen travels through core city landmarks such as New York, Toronto, and Madrid, and makes a mobile appearance in the World Trade Center, stadiums, and downtown business districts. Mobile digital advertising vehicles break through the limitations of fixed large screens, bring brand content to crowded streets, adapt to the marketing scenarios of large-scale overseas sports events, create immersive cross-border communication cases, and help brands reach global consumers with the popularity of the World Cup.